Radiant brilliance isn’t just for diamonds.

Illuminate the best version of you.

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Valentine's Day

Sale!

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Introducing: The NEW Demi-Fine Collection

Luxury Shine, Affordable Price!

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Two Expressions of Excellence

Tocara and Puralta are united by a shared pursuit of quality, intention, and beauty. Tocara jewelry, inspired by the word “touch”, is designed to touch the moments that matter, bringing meaning and brilliance to everyday life. Puralta skincare, a combination of “Pure” and “Alta” is crafted from the purest ingredients, elevated to their highest form for radiant, uncompromising results. Together, they celebrate women at their most confident, luminous, and refined.

Since 2009, Tocara has been crafting luxurious, trend-forward jewelry that blends premium quality with attainable prices—making it easy to look and feel sensational every day.

EXPLORE TOCARA JEWELRY

Puralta unites clean, high-performance skincare with Tocara’s passion for jewelry—reflecting our purpose to empower beauty inside and out, guided by love for women, for self-care, and for the confidence that radiates from within.

EXPLORE PURALTA SKINCARE

LIVE YOUR LIFE WITH TOCARA STYLE

NEW ARRIVALS

RINGS

NECKLACES

CHAINS

BRACELETS

MENS

EARRINGS

OTHER

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TOCARA TOUCHES HEARTS AND CHANGES LIVES

Fabulous jewelry is just the beginning at Tocara. Our mission to empower and change lives through our business opportunity has helped thousands achieve their dreams simply by connecting and sharing their love of jewelry.

INSIDER PERKS

Share your love of quality jewelry and skincare while getting rewarded for it. When you become a Tocara Insider, you’ll enjoy the perks of a shopping spree by earning free and discounted products from both brands!

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START A BUSINESS

Now is the perfect time to create a business rooted in high-end jewelry, premium skincare, or both! Design your schedule, work from anywhere, and shape a business that reflects your standards and goals.

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