INSPIRED BY YOU
DESIGNED BY US
You believe that jewelry should be high quality without breaking the bank. It should be affordable and accessible while also being timeless and fashionable.
At Tocara, we’re all about enriching people’s lives through our affordable luxury jewelry, our empowering business opportunity, and everything in between. Our mission is to celebrate the lives of women and men everywhere with fine and forever jewelry.
WE’RE DEVOTED TO QUALITY AND LIFTING LIVES.
Our name, Tocara, is from the Italian and Spanish verb “to touch”—which is precisely what we set out to do through touching hearts, minds, and spirits with our gorgeous, luxurious products.
And, fabulous jewelry is just the beginning at Tocara. Our mission to empower and change lives through our Consultant opportunity has helped thousands across North America achieve their dreams simply by connecting & sharing the love of jewelry.
Our jewelry is manufactured with the highest quality craftsmanship, constructed with rhodium-finished sterling silver (.925), hypoallergenic surgical-grade stainless steel, or 10K gold. Our priority is to create pieces that are timeless yet on-trend, making Tocara a desirable and accessible luxury brand for everyone to enjoy.
Welcome!
We’re Tocara, and we’re here
to celebrate YOU—just as you are.
In 14 years, Tocara has built a thriving operation with an enthusiastic community of Consultants & Hosts. Our loyal customers love quality jewelry and keep coming back for more!
My love of jewelry began on the cobblestone streets of Rue Saint-Amable, known as Artisan alley in Old Montreal, Quebec, Canada. Located off the famous Jacques Cartier Square, I set up a stand to sell the jewelry I was designing and importing to help put myself through school.
Fast forward to 2008, wanting to share my love and passion for jewelry and helping others succeed, I began Tocara, a direct selling company of fine jewelry.
First and foremost, I wanted our collections to be affordable so all could enjoy. With this in mind, I created one of the world’s most perfected diamond simulants, aptly coined DiAmi®.
Notably exclusive to Tocara, our DiAmi stones give the look of a flawless diamond at a fraction of the cost. You’d be hard-pressed to distinguish our DiAmi from a real diamond; the stones are precision cut, free of any inclusions, and totally transparent. They project a high brilliance, giving them their beautiful sparkle and shine.
Not only are we passionate about the design, quality, and function of our jewelry, but with our entrepreneurship opportunities, we’re passionate about you and your journey to success, however you choose to define it. It’s our mission to reach millions by sharing our corporate vision since our inception over fourteen years ago, and that is to: Share your Style. Love your Life.
We hope you do.
Randall Markus,
Founder & CEO
DESIGNED TO MAKE A DIFFERENCE
Another way we’re committed to lifting lives at Tocara is through raising awareness and funds for Breast Cancer Research. An initiative born out of a personal experience with our founder Randall Markus when his sister-in-law Debbie was diagnosed with Breast Cancer several years ago. Today, Debbie stands tall as a true warrior and survivor and is a proud supporter and advocate. In her honor, each year a new Debbie collection is designed in which 10% of the sales from each item supports Breast Cancer Canada.
The Crowning Jewel
our exclusive DiAmi® stone
Our goal from the start has been to make handcrafted, affordable luxury jewelry. With this in mind, we created one of the world’s best faux diamonds, aptly coined DiAmi. Exclusive to Tocara, our DiAmi stone gives the flawless look of a diamond at a fraction of the cost. The stones are precision cut, free of any inclusions, and totally transparent. They project a high brilliance, giving them their beautiful sparkle and shine. You’d be hard-pressed to tell the difference from a real diamond!