INSPIRED BY YOU
DESIGNED BY US
You believe that jewelry should be high quality without breaking the bank. It should be affordable and accessible while also being timeless and fashionable.
At Tocara, we’re all about enriching people’s lives through our affordable luxury jewelry, our empowering business opportunity, and everything in between. Our mission is to celebrate the lives of women and men everywhere with fine and forever jewelry.
WE’RE DEVOTED TO QUALITY AND LIFTING LIVES.
Our name, Tocara, is from the Italian and Spanish verb “to touch”—which is precisely what we set out to do through touching hearts, minds, and spirits with our gorgeous, luxurious products.
And, fabulous jewelry is just the beginning at Tocara. Our mission to empower and change lives through our Style Advisor opportunity has helped thousands across North America achieve their dreams simply by connecting & sharing the love of jewelry.
Our jewelry is manufactured with the highest quality craftsmanship, constructed with rhodium-finished sterling silver (.925), hypoallergenic surgical-grade stainless steel, or 10K gold. Our priority is to create pieces that are timeless yet on-trend, making Tocara a desirable and accessible luxury brand for everyone to enjoy.
Welcome!
We’re Tocara, and we’re here
to celebrate YOU—just as you are.
At Tocara, we’re all about enriching people’s confidence and style with our affordable luxury jewelry, our empowering business practices, and everything in between. Our mission is to celebrate the lives of women and men everywhere with fine and forever jewelry that’s affordable to all.
In 15 years, Tocara has built a thriving operation with an enthusiastic community of Style Advisor & Insiders. Our loyal customers love quality jewelry and keep coming back for more!
My love of jewelry began on the cobblestone streets of Rue Saint-Amable, known as Artisan alley in Old Montreal, Quebec, Canada. Located off the famous Jacques Cartier Square, I set up a stand to sell the jewelry I was designing and importing to help put myself through school.
Fast forward to 2008, wanting to share my love and passion for jewelry and helping others succeed, I began Tocara, a direct selling company of fine jewelry.
First and foremost, I wanted our collections to be affordable so all could enjoy. With this in mind, I created one of the world’s most perfected diamond simulants, aptly coined DiAmi® .
Notably exclusive to Tocara, our DiAmi stones give the look of a flawless diamond at a fraction of the cost. You’d be hard-pressed to distinguish our DiAmi from a real diamond; the stones are precision cut, free of any inclusions, and totally transparent. They project a high brilliance, giving them their beautiful sparkle and shine.
Not only are we passionate about the design, quality, and function of our jewelry, but with our entrepreneurship opportunities, we’re passionate about you and your journey to success, however you choose to define it. Whether to adorn yourself with beautiful jewelry, share your love of sparkle with your friends, or join our inclusive, supportive community of Style Advisors, we can’t wait to welcome you to this new era of TOCARA! As our new tagline says, YOU DESERVE TO SHINE!
Cheers!
Randall Markus,
Founder & CEO
We’re committed to giving back to the community through our ongoing support for breast cancer research, as well as other important causes throughout the year. Dedicated to our Founder’s sister-in-law and breast cancer survivor, our annual Debbie campaign is now in its 11th year of giving with over $420,000 CAD donated. The purchase of a Debbie Box generates a 10% donation toward Breast Cancer Research & Awareness. We hope you’ll join us in our crusade to make a difference in the lives of so many.
The Crowning Jewel
our exclusive DiAmi® stone
Our goal from the start has been to make handcrafted, affordable luxury jewelry. With this in mind, we created one of the world’s best faux diamonds, aptly coined DiAmi. Exclusive to Tocara, our DiAmi stone gives the flawless look of a diamond at a fraction of the cost. The stones are precision cut, free of any inclusions, and totally transparent. They project a high brilliance, giving them their beautiful sparkle and shine. You’d be hard-pressed to tell the difference from a real diamond!